Ponoto

Ponoto

Ponoto - Pink Croissant

First natural brand designed for cats.

Starting delivery August 2026

The first natural catnip toy designed for cats

The Croissant

Discover the story
The Croissant

The Croissant is the first natural catnip toy designed for cats. It is hand-stitched in France, made from premium reinforced cotton, free from harmful substances, and filled with a proprietary blend of long-lasting catnip herbs.

Premium Reinforced Cotton (OEKO-TEX Standard 100)

Meticulously designed with reinforced premium cotton certified OEKO-TEX Standard 100 to withstand real play without harmful substances. So it doesn't fall apart after three sessions like other cat toys.

Triple Herb Blend

Filled with three whole-herb blends – organic catnip Nepeta cataria, Silvervine, Valerian – to trigger immediate, long-lasting response in cats that a single-herb toy cannot.

Hand-Stitched Sustainably in France

Stitched using haute-couture savoir faire to create a durable, long-lasting, and healthy product. No pesticides, synthetic additives, or diluted filler. Just pure, natural materials to cat wellness.

How it compares

More potent, healthier and longer lasting

Most catnip toys are made cheaply and sold cheaply — and cats lose interest in days. Here's how The Croissant compares on what actually matters.

Feature
Ponoto
Other Catnip Toys
Herb Blend3 whole-herb blends, 2 chemical pathwaysSingle herb — unresponsive for 1 in 3 cats
Herb QualityCatnip, silvervine, valerian – all cat-safe and pesticide-freeOften diluted or synthetic-treated
Herb QuantityMinimum 20gLess than 4g
FabricPremium reinforced cotton certified OEKO-TEX Standard 100Polyester, plastic, synthetic dyes
ConstructionHand-stitched, reinforced seamsMachine-sewn, thin seams
Potency DurationMonths — complementary compoundsDays to weeks, fades quickly
OriginFranceMass-produced, undisclosed origin
Cat-safeNo plastic, no dyes, no small partsVaries; often plastic components

Exclusive

Design your Croissant

Starting delivery August 2026

Frequently asked

Questions about Ponoto

What is The Croissant by Ponoto?

The Croissant is a hand-stitched cat toy made in France by Ponoto, shaped like a French croissant. It is made from premium reinforced cotton certified OEKO-TEX Standard 100 and filled with a blend of three whole-herb blends: Nepeta cataria (catnip), silvervine and valerian root. It contains no synthetic dyes, no plastic parts, and no pesticide-treated materials.

What herbs are used in The Croissant?

The Croissant contains a blend of three whole-herb blends: Nepeta cataria (traditional catnip), silvervine (Actinidia polygama) and valerian root (Valeriana officinalis). All three are pesticide-free, free from synthetic additives, and sourced for potency. Catnip acts via nepetalactone; silvervine and valerian act via actinidine — a separate compound that reaches cats unresponsive to catnip.

Where is The Croissant made?

The Croissant is handmade in France in small batches. Each toy is individually hand-stitched — not mass-produced. The cotton and catnip are ethically sourced from providers that are pesticide-free and free from synthetic additives.

Where do you source your raw materials?

All our components are sourced from European suppliers that are pesticide-free and free from synthetic additives. We source our catnip from suppliers that are certified organic. We source our cotton from manufacturers based in France, Belgium and neighboring European countries. Fabrics are OEKO-TEX Standard 100 certified, which means they are free from harmful substances for humans and cats.

Is it safe for cats?

Yes. All our cotton fabric are OEKO-TEX Standard 100 certified, which means they are free from harmful susbtances for humans and cats. There are no synthetic dyes, no plastic components, and no small detachable parts. Catnip is organic, cat-safe and non-toxic — it produces a temporary, harmless euphoric response and has no long-term health effects.

How long does it last?

Most mass-produced catnip toys fall apart within days of play. The Croissant is built to withstand regular use, and uses reinforced seams specifically to outlast standard cat toys. In addition, The Croissant's blend is designed to work through complementary compounds — nepetalactone and actinidine — so that its potency is sustained far longer than a single-herb toy. Months, not days.

My cat doesn't respond to standard catnip toys. Will The Croissant work?

Sensitivity to catnip is hereditary, and around 1 in 3 cats do not respond to it. Whether your cat is one of them or not, The Croissant makes an excellent play toy thanks to its blend of three whole-herb blends that trigger response in cats that a single-herb toy cannot. Its shape and cotton texture are carefully thought through and designed to match your cat's natural instincts and encourage bunny-kicking, licking, or carrying.